So you have a small business but are not sure how to drive traffic to your website and business. You probably aren't a techie and overlooked smart guys so you don't have someone you can call up to explain the difference between SEO vs. SEM but you need to know which benefits your business more. Well top SEO Specialist, Gerald Long ll is here to help and answer your question.
Which could Benefit your Small Business More? SEO or SEM?
SEO (search engine optimization) is similar to SEM (search engine marketing) in respect to how they help your business, but both have very different strategies in approach to how they are used to grow your business.
In SEO we focus on driving organic traffic to your search results, whereas SEM is paid search result traffic from the search engines. Theres several debates on which is best for your business and I’ll explain a few differences and how they can differ in your marketing goals.
Both are good for attracting customers. SEO focuses on what the Search Engines are looking for to be inlined with their search results, Google and Bing focus on delivering results with TOP quality content with easy to navigate sites for quality search users.
SEM is more of a focus on quick paid advertisments and bidding on keywords in the search to help traffic find their way to your website.
When your business is utilizing both of these strategies simultaneously you find the best results, but there are still things to watch out for as a small business using either strategy.
TIP # 1 for SEO
The Google search engines and competitiors change their algorithms (which are the calculations that drive the engine) constantly causing SEO strategies not to perform as well. Throughout time you have to continuously adjust your strategy to make your page have high rank, and waiting too long to keep up with these changes, your page will fall 4-5 pages or more behind the competition.
TIP # 2 for SEM
The keyword Advertisements are constantly being sold to the highest bidder, and depending on current events certain days your bidding can be to low to gain traffic, or worse raise your lowest bids to a price non cost effective for your business costing you unexpected expenses which could damage your marketing budget. These price movements need to be monitored at all times to ensure your getting the best effective search results, and bidding price to keep your page in way of traffic.
SEO vs. SEM whichever you choose to use has to be balanced for the best results, and understanding how they both work will help in deciding which is best for the growth of your small business.