Luxury Hair accessories -Pullezz Ponytail Holders

Interviewed by Tiffany Kirkland

Article by Elaine C Yang

Diana Wright former producer for NY Fashion Week who launched a line of fun, hair-saving ponytail holders called" Pulleez"  hosted a pony bar. The event was held on Tues June 26th and Wed June 27th at Henri Bendel 712 Fifth Avenue, New York City. BWTV  Elaine Yang and Tiffany Kirkland attended the "pony bar"  to meet with Diana Wright to chat about her luxurious pony tail holders "Pullezz"

BWTV: What is the Pony Bar about?

Diana Wright: The Pony Bar is basically done on special occasions, like this one by Henri Bendel. Customers who purchase the Pony can sit down and have their hair styled in one of 4 different ways and experience for themselves why pulleez is a different kind of way to pull up your hair instead of using the traditional hair ties!

BWTV: When did this idea come about?

Diana Wright: I have been a producer for New York fashion week for years and we had used a similar toggle system to put the models’ hair up while we did their make-up and it was just really easy to put in and put out.  Years later I was looking for something similar and it didn’t exist so I made it myself and brought it to Fashion week September 2012 and the models and designers went crazy! It was picked up right away and now we are on Folica! But you can also find us on pulleez.com. -It’s selling great and you can wear it as a bracelet too!

BWTV: What was the process behind the design when it was first created?

Diana Wright: When we first created them, we were experimenting with the different beads from the ends. Now we make the beads exclusively for the product. –Swarovski crystals, Buddhas, skulls, peace signs-- we are working on designs all the time!  We tested to see what was popular-what colors people liked, and here everybody loves a lot of color and a lot of flash! “The more the bedazzle the better!”  

BWTV: Can you explain to us what is the function behind the design of the poney?

Diana Wright: Well basically you would slip it onto your hair and then tighten the loop by adjusting the toggle at the end and giving it a tight squeeze. You no longer have to wrap your hand around it--it’s what makes this product unique. It’s a very modern and conventional way then the traditional poney. It also does not stretch out because you no longer have to wrap it around your hair more then once unlike other hair tyes.- It is elastic, so it probably won’t last for 10yrs but it’s more efficient and durable(as it can be washed) then the traditional poney. 

BWTV: Has this product been used by celebrities or has it been just for the modern market?

Diana Wright: Nana Meriwether, runner up of Miss USA just wore them in Las Vegas and she loves them! Others include Whitney Port , Ivanka trump, Kimberly Guilfoyle of Fox News!

BWTV: So what was your inspiration for creating the pulleez?

Diana Wright: Well, I never really saw myself creating a product, but when I see something that can be done better it drives me crazy! I always wanted everything to be simple and work functionally so I started it as an experiment and the response was amazing! Just the response and the love of the pulleez from everyone is my motivation to keep going! I never expected it to have such a positive result, and so I will continue with it and hope to make a “Poney Tail Empire!”

 BWTV: Would you also consider this to be a benefactor to your hair-- a damage free product?

Diana Wright: Absolutely! Because you can control how loose or how tight you want the pulleez to be, you don’t have to worry about this pulling on your hair or snagging your hair when you take it off!

BWTV: What is the beauty that inspires you? Why do you want to bring this product to women?

Dian Wright: I feel with hair accessories, we are often times limited to something that looks beautiful but feels uncomfortable or vise versa! My goal is to make it beautiful and comfortable, functional and fashionable! This is a great simple product for women of all ages, models loved it in fashion week and kids love this as well! Its important for a beauty product to reach a large age span of women- that for me proves it’s doing something!

 



Images provided by Elaine C. Yang