By: Jessica Morrobel
Dressing everyone from Amber Rose to Vivica Fox, fashion designer and celebrity stylist Indashio has collaborated with EvolutionMan to create a new nail polish targeted specifically at men. David Beckham and Johnny Depp are a few of the male celebrities who have been spotted wearing the male nail polish. Available in one “masculine” color (Indashio), the nail lacquer has been developed by EvolutionMan.
Wearing nail polish may be a way to express yourself, but will men outside of the fashion world rock the new Indashio black? Indashio spoke to me about the new direction he’s taking, his decision to collaborate with EvolutionMan, and his upcoming show, “Design Genius”.
Jessica Morrobel: Tell me about this male nail polish line.
Indashio: I’ve been wearing nail polish for two years now, so I thought I need to do nail polish, or “nail paint” as we call it for guys. I teamed up with EvolutionMan, which has amazing product line for men. They were like Indashio, ‘We want to give you your own color, what color would you want to do?’ I thought I wanted to do green because it’s my favorite color, but then I said I no, I want to do black, because black goes with everything - it’s so rockstar and that’s what guys are really going to wear. Being the trendsetter that I am, I’ve been putting nail polish on football players and these guys that you would never think would wear it.
JM: What guys have you been putting nail polish on?
I: We got Plaxico Burress from the New York Jets, we got James Dockery from the Cleveland Browns, we got Russell Brand, Steven Tyler, Adam Lambert, all these cool rockstars, male rockstars are wearing this new nail polish - it’s super cool.
JM: Let’s be a little more realistic here: how many men outside of the fashion world do you think will wear black nail polish?
I: That’s a really good question. I guess we’ll have to wait and find out - I start the trend, you can lead a horse to water, you cannot make them drink, so will they drink this black bottle of nail polish, I have no idea. But I hope that they do. I’m really excited about it; it’s just a really great time.
JM: You have a new show coming up, tell me more about that.
I: I got a new TV show coming out called, “Design Genius”. It’s airing on Fashion One this fall. I’m the host of this show and what’s so cool about this show that makes it different from any other fashion show on television is that it’s about making the unimaginable fashionable. We have designers from all over the world, and if you think I was crazy - wait till you meet these characters on this show. Basically, it’s about finding the next design genius. We’re asking these designers to make the unimaginable fashionable. For the first episode they have to make a whole wardrobe outfit out of things found in a hospital.
JM: That’s insane! What can they make out of hospital utensils?
I: The things that they made out of IV bags, rubber gloves, and band-aids - I’m telling you, you'll just have to tune in to find out. It’s just such a cool show, what’s interesting is for me to go from a contestant on a reality show to be the host on one. It was really hard for me to be judging because I’m an artist myself, so I respect all different forms of art. It was really hard for me to judge this show, but it was one of the most amazing experiences. I’m so excited to find the next design genius. And I’m excited to show the world to think outside the box with fashion and everything. You can really make anything fashionable. It’s not what you wear; it’s how you wear it.
JM: Is there anything else you want your fans to know?
I: For all of your viewers out there, I just want them to know that anything is possible with god and when you believe and just believe in yourself with positive energy.
JM: Do you think you’re going to introduce a new nail polish anytime soon?
I: I will definitely be coming out with a whole line of nail polish. This is just the first of many, and then my new nail polish line will be for the ladies, in addition to the men. I just wanted to do something cool, something fun. I’m the only one who can really do something like this, so this is why I’m doing this.
For now, men who are more in touch with their feminine side - but not 100% ready to commit to woman nail polish brands - will have to make do with this new mannish nail polish by Indashio.